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Overview

A HubSpot property option has a display label and an internal value used by integrations. For example, a lifecycle-stage option may display “Lead” while storing lead. The distinction matters when you filter on a CRM property or supply a value in a sync action. Unify uses HubSpot’s property metadata to show supported options by their labels. Some properties with externally defined options are represented as text when HubSpot doesn’t provide a supported reference type. In that case, the stored value is what a text filter compares.

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Find the stored value

Open the property’s settings in HubSpot and review its option labels and internal names. HubSpot’s property-editor reference explains where these appear under the field type. Check the option’s internal name, which identifies its value, as well as the property’s internal name, which identifies the field. Use the displayed option when Unify provides a selector. When a property is represented as text, use its stored internal value. For example, a text filter for the lifecycle-stage value above would compare against lead.

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Troubleshooting

Check whether the field uses an option selector or a text input. A text comparison must match the stored value. Also confirm that the record has synced since its property value changed.
Confirm that the option exists on the correct HubSpot property and that the connection has access to it. Unify relies on the metadata HubSpot provides; an unsupported property type or invalid option metadata can prevent it from appearing. Contact support with the object, property internal name, and missing option if it remains unavailable.