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Overview

A list is a collection of companies or people that you assemble for a task, such as preparing event follow-up or organizing accounts for a campaign. You can add records individually, collect existing records that match filters, or upload a CSV. Share the list with teammates when you want to work from the same set of records. Each list contains either companies or people. A company list helps you organize accounts; a people list supports contact-level work such as sequence enrollment.

Create a list

For prospect research in chat, follow build with chat. When working with records already in Unify or a spreadsheet, choose a method below. Creating a list from criteria adds the records that match when the operation runs. Later additions and removals are separate actions. For a group whose membership follows changing conditions, use an audience. For a spreadsheet, choose Upload CSV when creating the list and follow import data. Use the paths below to work with records already in Unify.
1

Start a new list

In the Leads menu, open Lists, click New list, and choose Define criteria.
2

Name and share the list

Give the list a name that describes its purpose. Choose who can view or edit it. Use Invite only for a list you will share with selected teammates, or allow everyone in your workspace to view or edit it.
3

Choose the records

Select companies or people and add conditions. For example, you might collect companies in a target industry or people who match one of your team’s personas.Combine conditions with And when every condition must match, or Or when any condition can match. Review the preview as you refine the criteria. See filter builder for grouped conditions and related-record filters.Enabled exclusions remove matching records from the preview and the list you create. Review Modify exclusions under Advanced if expected records are missing.
4

Create the list

Click Create list. Unify adds matching records in the background. Open the list to review the results and use its Activity tab to inspect the operation.

Find records within a list

Open the list and use search to find a particular company or person. Click Add filter to narrow the table using record details, then use Columns to choose the information you want to compare. The filter builder guide explains conditions and groups. Filtering changes the records shown in the table; the list keeps its membership until you add or remove records. Recently added records can take a few minutes to appear in filtered or searched results. Refresh the list to check for updated results.

Update the list

You need Editor access to add or remove records from a shared list. Ask its owner for access if the list is marked View only.

Add records

Open Add records to search for existing companies or people, or choose Upload CSV to add records from a file. A company list accepts companies and a people list accepts people. You can also add a record to a list from the record’s actions menu. This lets you build a collection while reviewing accounts elsewhere in Unify.

Remove records

Select the rows you want to remove and click Remove from list. This removes their membership in this list. Their company or person records remain available in your workspace.

Enroll people in a sequence

You can enroll up to 5,000 people at a time. When you select all matching records, review the selected count before taking action. Search and filters determine which records are included in that selection.
1

Select the people

Select the rows you want to enroll, then click Add to sequence.
2

Review engagement eligibility

If your workspace uses an engagement policy, review which people are eligible for outreach before continuing.
3

Choose the sequence and sender

Choose Enroll in same sequence, then select a published sequence and its sending mailbox or mailbox group. You can also choose Enroll based on persona to route different personas to different sequences.
4

Review and enroll

Continue through the enrollment review and check any eligibility or existing-enrollment conflicts before confirming Add to sequence.For an agentic sequence, Add with chat takes you to the draft review workflow. Follow the agentic sequence guide to review and approve the generated drafts.
Open the list’s activity to review the results, then use the sequence enrollment guide to follow each person’s progress.

Share and organize

Open the list’s options menu and choose Share to control access: Workspace administrators can view and manage all lists. Use Edit to rename the list. To organize it in a folder, choose Move to. When deleting a list, review any plays that use it. Update or pause those plays before removing the list they depend on.

Download the records

Click Download list to export a CSV. The export uses the list’s current search and filters, so clear them first if you want to download the whole list.

Review activity

Open Activity to see additions, removals, uploads, and sequence enrollments. Select an activity to inspect its results. For a bulk enrollment, this helps you see which people enrolled and which were skipped or failed.

Use MCP or the API

Use the MCP connector to work with lists from an AI application. You can find a list, read its members, create or update a list, and add or remove records. For example, ask the application to find your Event accounts list and add a set of companies by domain. See the list tools for the available operations. Use the Lists API for a custom integration or a recurring workflow. It supports list settings and membership, including reading entries and adding or removing records. Both interfaces respect list access; changes require manage access. Records must exist in Unify before they can be added to a list through these interfaces. For bringing in new records, follow import data.